CV du
consultant

BDD

Data

Connaissances fonctionnelles

Business communication digital Transformation Digitale b2c Budget Coordination CRM design ecommerce google international Leadership Marketing media Performance RETAIL ROADMAP ROI transformation

Méthodes

Cadrage Conseil gestion de projet STRATEGIE Management Planning Support

Réseaux et Middleware

Monitoring

Systèmes

UX

EXPERIENCED GLOBAL BUSINESS & STRATEGY CONSULTANT
15 years’ experience in Sales & Marketing with strong expertise in E-commerce and Digital
marketing activities for international and customer oriented brands. Playing a leadership role in
a global matrix organization, I lead global complex cross-functional projects involving C-level
executives.
 Strategy, Planning, P&L management
 Strategic project management
 Due Diligence
 Ability to communicate effectively to all
levels
 Innovation oriented
 Business growth strategy
 Business Performance, Data analytics
 Team Management
 Data driven and result oriented


EXPERIENCE
Business & Strategy consultant (freelance) Since 2020
Accompany global B2B and B2C companies in their growth strategy, digital transformation and
omnichannel projects to increase their customer engagement cross-channel and develop their
business cross-border, including : Richemont, CMA-CGM…
– Business plan
– Market research
– Due Diligence
– Creation and prioritization of digital roadmap
– Transverse and omnichannel project management
ACCOR, Issy-les-Moulineaux (Global Headquarter) 2010-2020
Global E-commerce Director, Luxury Brands, 2017 - 2020
Develop worldwide E-commerce sales & Digital strategy for the group Luxe segment (10
international brands)
– More than 800 Million € revenue (+16%YoY vs +10% objective)
– 2-digit million Media budget management
– Creation and prioritization of global Luxe digital roadmap
– Luxury websites redesign focusing on UX and conversion
– CRM strategy definition dedicated to Luxury brands
– Support to strategic luxury hotels (Digital transformation, Media strategy, Action plan…)
Global head of online traffic acquisition, 2012 - 2017
Develop global E-commerce sales through online media channels (PPC, Affiliation, Display
retargeting,...) based on performance, new technologies and key partnerships.
– Up to 20% annual revenue growth during 5 consecutive years, with optimized ROI
– Creation and worldwide development of an innovative BtoB solution aiming at generating
incremental business for the group and hotels involving multiple functions and levels.
– Creation and monitoring of global JBP with key partners


Global online sales and partnership project manager, 2010 - 2012
Develop business opportunities across the world through group level strategic partnerships
– Up to 15% annual revenue growth, with optimized ROI
– Commercial animation through tactical offer creation and coordination
– Technical project development aiming at enhancing partnership results
ESTHETICFACTORY.fr, Paris 2009-2010
Editorial website dedicated to Skincare & Beauty professionals
Digital project Manager
Support the brand digital strategy development
– Redesign of the website to improve UX
– Customer survey creation and collection
– Yearly marketing plan creation
CATHSOL, Paris 2006-2008
BtoB Service Company
Junior Project Manager
Support the company’s business development strategy
– Customer portfolio development
– Marketing materials development
– Website content update
KSI Retail, Paris 2000-2008
Salesperson for various Luxury Retail brands
– Important increase of sales and business (surpassing objectives)
– Customer loyalty development

EDUCATION & PROFESSIONAL DEVELOPMENT
Create value through better strategic management, HEC, Paris
Design Thinking, INSEAD, Paris
Postgraduate Degree in Digital Marketing, Leonard de Vinci University, Paris, France
Master’s Degree in Brand Management, Leonard de Vinci University, Paris, France
Bachelor’s Degree semester in International Marketing, University of Skövde, Sweden


CERTIFICATIONS
Google Analytics, Tableau, Contentsquare certifications


LANGUAGES
French: Native, English: Fluent TOEIC 865, Spanish: Proficient, German: Basic


ACTIVITIES & INTERESTS
Acting, Photography, Off the beaten track travels, Technology